Corvette Racing, SONIC Tools Announce Strategic Partnership
New sponsor and official tool supplier for GTLM championship-winning team
DETROIT (Jan. 24, 2017) – Corvette Racing and SONIC Tools announced today a partnership that adds a new sponsor for America’s premier sports car racing team and a new outlet for SONIC Tools to display and sell its line of precision-crafted tools.
With the agreement, SONIC Tools becomes the Official Tool Supplier for Corvette Racing as the 2017 IMSA WeatherTech SportsCar Championship prepares to open its season during the Rolex 24 At Daytona.
In addition to supplying hardware and being part of the Corvette Racing program, SONIC Tools has become an official Chevrolet licensee and will produce a special edition toolbox complete with Corvette Racing branding. SONIC Tools’ line of premium tools and boxes also will be on display at a variety of Corvette Racing and Chevrolet fan locations during IMSA events starting in 2017.
“This is a terrific partnership for everyone involved,” said Michael Stouffer, Chevrolet Motorsports Marketing Manager. “Corvette Racing benefits from the high quality of SONIC Tools products, while we can provide our enthusiastic group of Corvette owners and fans a chance to purchase a very unique toolbox in full Corvette Racing branding – just like the team will use starting in the 2017 season.”
“The Corvette brand is one of the most popular and recognized in North America, and we are thrilled to partner with Corvette Racing and support its efforts in IMSA,” said Johnny Petrina, VP, Strategic Partnerships for SONIC Tools, which also is an official partner of IMSA. “SONIC Tools believes in optimizing organization and efficiency to achieve the best results, so partnering with Corvette Racing – a proven, championship-winning program - made complete sense. We look forward to working with them to bring our professional-grade hand tools and storage solutions to Corvette Racing as well as every Corvette owner and fan.”
The Rolex 24 was the site of Corvette Racing’s debut on Jan. 31, 1999. Since that first race, the team has competed in more than 170 events around the globe with 102 victories worldwide – including five wins in 2016 – along with 11 Manufacturer and Team championships in the American Le Mans Series and WeatherTech Championship to go along with eight victories at the 24 Hours of Le Mans.
The 55th Rolex 24 At Daytona is the start of the 2017 IMSA season and is set for 2:30 p.m. ET on Saturday, Jan. 28. It will air on live on FOX beginning at 2 p.m. ET with coverage also on FOX Sports 1, FOX Sports 2 and FOX Sports Go. Live audio coverage from IMSA Radio is available on IMSA.com.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
About SONIC Tools
SONIC Tools, headquartered in Auburn, Alabama, and with primary facilities in the Netherlands and Germany, is a market leader in the design and manufacture of professional-grade hand tools, toolbox solutions and storage systems. SONIC’s innovative products are found in the world’s most progressive automotive enterprises, including race teams, OEM operations, aftermarket businesses and personal garages. SONIC is an official supplier of Volkswagen Automotive Group in Germany. SONIC Tools is the official tool of the International Motor Sports Association, with tools being used by affiliate teams and the IMSA organization. To learn more, please visit http://www.sonictoolsusa.com/.
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